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Segal also announced new discreet payment options, including Skrill, Neteller and Paysafe card.
The demand was driven by the site's policy of not deleting users' personal information following their invoiced requests.
Also in 2009, NBC refused an ad submitted by Ashley Madison for the network's broadcast of Super Bowl XLIII.
In 2012, the company was sued by former employee Doriana Silva, who stated that in preparation for the launch of the company's Portuguese-language website, she was assigned to create over a thousand bogus member profiles within a three-week period in order to attract paying customers, and that this caused her to develop repetitive stress injury.
The site allows users to hide their account profiles for free.
Users looking to delete their accounts, even those made without the individual's consent, are charged a fee.
In 2015, the Ontario Superior Court dismissed the case without costs, a result with which Avi Weisman, vice-president and general counsel for Avid Life Media, said the company was "very pleased".