Nielsen ratings online dating


28-Apr-2017 18:33

Now the television ratings company Nielsen is finally getting hip to the program, announcing today that they plan to expand their definition of "TV" to include viewers watching TV over broadband.

The new definition of a "TV household," as Nielsen explained to its clients today, is any household with "at least one operable TV/monitor with the ability to deliver video via traditional means of antennae, cable [set-top box] or satellite receiver and/or with broadband connection." In short, "cord cutters" could one day become Nielsen families."Nielsen’s objective is to measure video content however consumers access it," Pat Mc Donough, Nielsen's senior vice president of insights and analysis, said in a statement.

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To trace a particular show, Netflix would have to encode its signals so Nielsen could identify them, the way traditional TV networks do.

"Obviously, Fourth Wall Studios, and any other producer of online content, welcomes any tool that gives sponsors a chance to make apples-to-apples audience comparisons between our programs and traditional broadcast television."In its statement, Nielsen said that the move is just one step "on the path to capturing all viewing in homes" and that it will continue to expand how it measures television audience.