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29-Oct-2016 17:29

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If you want to gain an edge on the competition, live chat is a key feature that websites must have in order to be competitive and to hopefully rise to the top.

In fact, live chat provides a simple way to connect with customers who spend a good deal of their money online.

The report by E-Marketer found: “Almost two in 10 live chat respondents did more than 75% of their holiday shopping online, compared with 14% of those who did not chat.

A further 25% of chatters made 51% to 75% of their purchases on the Web, versus just 10% of those who did not participate in the chat service.” If you aren’t convinced that live chat is for your business, check out this study conducted by Bold Chat.

The report goes on to say: “62% reported being more likely to purchase from the site again.

A further 38% of respondents said they had made their purchase due to the chat session itself.

Additionally, the pain of having to dial a 1-800 number and navigate through a maze of numeric options is non-existent.

An ATG Global Consumer Trend study found that 90% of customers consider live chat helpful and an survey found that 63% were more likely to return to a website that offers live chat.

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Many of the images obtained were very personal ones and could be used to either embarrass or blackmail users.All these attitudes were even more prevalent among respondents who bought online at least weekly.” With employees spending less time on the phone, they can multi-task during chat conversations and cut the waiting queue to a fraction of its former size when compared to a call center.Not only is this a process improvement but it increases the chances of overall sales (which we’ll get into next! The general trend among users in marketing forums and on blogs is that live chat on a website can generally lead to improved sales numbers.Marketers such as Markus Allen turn these pain points into profit: “Armed with these pain points, we can either write new content (for a blog or for an article) or create benefits/advantages for our advertising.” In addition, pain points can turn into sales opportunities with customers.

Live chat provides immediate access to customers’ pain points.

This helps eliminate bounces away from retail websites and ensure that full shopping carts make it through check out.



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