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It is important to not leap straight into the collection of data, without thinking about the evaluation questions.
Jumping straight in may lead to collecting data that provides no useful information, which is a waste of time and money.
An evaluation plan should ideally be done at the planning stage of a project, before you commence implementation.
How valuable are the outcomes to the organisation, other stakeholders, and participants?
Overall, evaluation questions should lead to further action such as project improvement, project mainstreaming, or project redesign.